Social media encompasses web-based networking sites used for communication and connection, with popular examples including but not limited to Facebook, Instagram, Snapchat, TikTok, and X. Blogs, which provide commentary or serve as online diaries, are also a form of social media.
Social media has become integral to communication and networking across all fields, including dentistry. While these platforms offer numerous benefits for connecting with colleagues, patients, and the broader community, maintaining a high standard of professionalism is essential. As future dental professionals, understanding how to navigate social media responsibly is crucial for upholding the profession's reputation and fostering patient trust.
Unprofessional postings include profanity, discriminatory statements, alcohol abuse, sexually suggestive material, and violations of patient confidentiality. Maintaining professionalism on social media is vital for protecting patient privacy, upholding LMU-CDM's reputation, and fostering trust in the dental profession. By adhering to these guidelines, you contribute to a respectful and ethical online community, reflecting the high standards expected of dental professionals.
Students recording in the lab or clinic should avoid recording other students and faculty/staff without prior consent.
General Guidelines:
- Confidentiality and HIPAA Compliance: Healthcare providers have a professional obligation to maintain the confidentiality of patient information. The Health Insurance Portability and Accountability Act (HIPAA) imposes additional obligations of non-disclosure. Posting information about nameless patients is a violation of the confidentiality obligation and is a HIPAA violation. Therefore, when using social networking sites, do not post any information regarding a patient; do not post photos of surgical cases; do not discuss personal characteristics; do not discuss hospital/clinic procedures. Maintain clear boundaries between personal and professional interactions. Avoid "friending" or following patients on social media to preserve a professional patient-provider relationship.
Representing LMU-CDM
When representing LMU-CDM, students should ensure their posts uphold the institution's reputation and values, avoiding content that could harm its image. Statements made publicly should clarify that opinions are personal and not necessarily reflective of LMU-CDM. Additionally, appropriate permissions must be obtained before engaging in promotional activities or endorsements involving the school's name, logo, or branding.
- Anatomy Lab: The dissection lab is made possible through the generosity of individuals who have donated their bodies to further dental studies. Out of respect for body donors and their families, students are not to discuss or disclose any information pertaining to the donor, or to describe dissection stages, outside of the anatomy lab. The honor of learning the art of anatomy from donated bodies calls for the highest levels of respect both inside and outside the lab. Anatomy faculty members provide appropriate training on standards of behavior during the lab sessions. It is the student’s responsibility to carry this training forward and demonstrate appropriate respect for donors in all aspects of academic and professional life. Pictures and video recordings are strictly prohibited in the anatomy lab. The LMU anatomy lab is off-limits to non-CDM personnel, including family and friends of LMU-CDM students. Making any inappropriate comments, behavior or mishandling the donors is strictly prohibited by LMU-CDM and will lead to immediate dismissal from the program.
- Digital Footprint: Students should always conduct in ways that reflect the dental profession's values and standards. Remember that your online behavior can influence how others perceive your professionalism and competency. Share relevant, educational, and professional content, avoiding offensive or inappropriate material. Engage in respectful and constructive dialogue, avoiding negative comments or arguments on sensitive topics. Ensure all shared information is accurate and evidence-based, avoiding misinformation. Give proper credit to original sources to prevent plagiarism.
- Impact: Prospective employers, residency directors and future patients surf social networking sites to check out your background, interests, and professional standards.